CE and DX Strategist. Practitioner. Key note speaker. 3 decades of experience & expertise within the Mobile/Telco Industry. Working with Dialog Axiata since 1997. Member of the Group Senior Management Committee, Director - Dialog Business Services, Sponsor - Lean Six Sigma Practice, Digital CEx Transformation Lead, Chairperson - CX Experience Excellence Group Leadership Committee of Dialog, Chairperson - Digital CEx Expert Working Group, Axiata

Only Certified Customer Experience Professional (CCXP) in Sri Lanka, AX50 - Ambient Experience Leader 2020, CX Leader of the Year 2019 & CXPA Global CX Impact Award Winner 2015

Chairperson/Founder Member of SLASSCOM - the country's IT/Knowledge Services Chamber - initiated SLASSCOM Quality forum, Techkidz & Women Technopreneurs forum, Founder member & board member of WCDSL - Womens Chamber for Digital Sri Lanka, Founder VP of SLISM - Sri Lanka Institute of Service Management & Founder Member CPM - Institute of Certified Professional Managers.

Visiting Lecturer at the University of Colombo School of Computing ( UCSC), Mentor and Keynote Speaker/Presenter/ Panelist and Juror at Global CE/DX/Telco Forums/Conferences & Awards. Past Advisory Board Member of CX Networks, IQPC, UK

Simone is a connector, engager and idea-ologist, with exposure across a variety of sectors including state
government, fundraising, theatre, iconic festivals and media.
Simone has a culmination of 15+ years’ experience in marketing, partnership strategy development, digital
communication and sponsorship management.
During her career Simone has developed and launched multi-million dollar campaigns and businesses,
sought & managed in excess of 300 sponsorships and integrated strategic partnerships. With Ingredior she
hopes to leverage this extensive experience to help young companies realise their potential for growth.
Simone has developed a unique approach in which she uses social and behavioural intelligence to craft
transformative directions for corporate organisations, helping them to meet the expectation of their
audience and achieve their strategic marketing objectives.
Simone is a dedicated and accomplished professional and delivers project outcomes for clients with great
tenacity and flair.

Michael is an experienced investor, director and executive of businesses across a range of industries
including infrastructure, trade & investment, resources and construction. He spent several years working in
financial and commercial roles at Bowen Central Coal Management, DownerEDI Mining, and UGL which has
benefitted him with an in-depth understanding of key strategic, commercial and operational issues from
both an owner and contractor perspective.
Throughout his career Michael had encountered young companies with great ideas and significant potential
for growth that lacked the ability to scale up. He collaborated to create Ingredior so he could use his
strategic, commercial and financial expertise gained from years of experience in running various growth
enterprises to benefit these companies. Michael services clients’ strategic finance needs in addition to
providing access to his extensive business networks for funding, partnership opportunities and general
business development.